Valentine's Match

[K-E]

Dear Spotify Team,

I hope this message finds you well. I have an exciting idea for a Valentine’s Day initiative that could become as iconic and anticipated as Spotify Wrapped: a Valentine’s Day Matching Game! 🎶💘

Here’s the concept:

This feature would use Spotify’s data to connect users based on their music tastes, helping them find new friends, like-minded music lovers, or even potential romantic matches. It would be an engaging, fun way to celebrate Valentine’s Day and strengthen the Spotify community.

How It Works

1. Opt-In Matching: Users can choose to participate by enabling the feature in their Spotify app.
2. Music Taste Analysis: Spotify analyzes listening habits, including favorite genres, top artists, and most-played songs.
3. Localized Matching: Based on location (city-level or nearby), users are paired with others who share similar music preferences.
4. Interactive Profiles: Each match includes a brief musical profile (e.g., “You both love Taylor Swift and 80s synth-pop!”).
5. Engagement Options: Users can choose to chat, collaborate on playlists, or just see a list of people with similar tastes.

Why It Works

• Community Building: Music is deeply personal, and shared tastes create instant connections.
• Memorable Experience: Like Spotify Wrapped, this feature would be something users look forward to annually.
• Viral Potential: The novelty of discovering your “musical soulmate” or “Valentine’s Day vibe partner” could spark social media buzz.
• Inclusivity: This isn't just for couples—users can find friends, collaborators, or even discover new music through their matches.

This idea aligns with Spotify’s brand ethos of connecting people through music while creating a memorable and buzzworthy experience. I’d love to hear your thoughts on this, as I truly believe it could become a staple event for Spotify users worldwide.

Best regards,
K.E