The importance of becoming a phonographic strategist and leveraging your career as an artist

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Independent artists need to become record strategists to ensure that their music reaches the widest possible audience and that they can monetize their art. This includes creating a personal brand, building a fan base, promoting their music through various platforms and media channels, and negotiating licensing and other commercial agreements.

Without a well-planned record strategy, it is more difficult for an independent artist to stand out from the competition and build a successful career.

5 tips for creating good music promotion strategies on Spotify:

1- Build a fan base: Before releasing a new song, it is important to have an engaged fan base that can be informed about the release and share the music with their friends and followers. This can be done through social media, newsletters and live events.

2- Use influence marketing: Hire Spotify influencers to promote your music to their audiences.

3- Optimize your presence on Spotify: Make sure your Spotify account is complete and updated, including a good profile picture, description, and links to your other social media.

4- Use Spotify advertising: The platform offers audio and video advertising options to reach new listeners. Use the "Promote on Music" feature: It's a Spotify tool that allows artists to highlight their songs on playlists, searches, and artist pages, increasing visibility and chances of being discovered.

5- Use o recurso "Promover na Música": é uma ferramenta do Spotify que permite que artistas destaquem suas músicas em playlists, buscas e páginas de artistas, aumentando a visibilidade e as chances de serem descobertos.

Spotify has an incredible tool where market professionals give tips for you to grow on Spotify and in your career. Click on the link and start studying right now!

https://infocus.byspotify.com/pt-BR