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What time of day will a new song/album come out?

What time of day will a new song/album come out?

For example, I'm waiting for the new Imagine Dragons album, "Evolve," to be released, which will be on 06/23/17. However, I'd like to listen to it as soon as possible. So I was wondering what time of day will the album come out? Will it be at midnight the day of, or will I have to wait until later in the day? (If it helps, I live in Colorado, USA)

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From what I've seen in past posts it varies. It seems to depend on when the record label actually sends the tracks to Spotify, so it can be anytime since the labels control when/where content is available. 

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