30 seconds just isn't enough?

[ltcolCMason]

I understand it's the holidy, it's your right to advertise.  But putting my music off to sell another minute and a half of advertising is driving me crazy.  I didn't mind when the advertisments were just music and a picture of an ad for 30 seconds when I first signed up.  But hearing some person talk about febreeze and holiday sales for a minute and a half while I'm trying to focus on my work is driving me up a wall.  So I just have to ask, was 30 seconds just not long enough?  How much revenue are you bringing in from the premium membership and on-player pop-up ads?  Please, 30 seconds is more than enough time to advertise.