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Why not change the creative for the ads promoting Spotify premium?

Why not change the creative for the ads promoting Spotify premium?

Many of the ads that come up are promoting Spotfiy's own premium service.  I have no problem with that but as an employee in the advertising industry, I must say the fact that the creative has remained unchanged for YEARS has started to get really aggravating.  If I only heard an ad or two a month I could tune it out but when I hear 20+ ads a month I can honestly say it makes me choose to listen less.

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