How to organize a tour with the help of Spotify

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Organizing a tour can be a complex process and requires a lot of planning and organization. Here are some steps you can follow to organize a tour in 2023 with the help of Spotify:

Spotify for Artists is one of the most powerful tools an artist can have today, and the vast majority aren't even aware of it.

1- Keep an eye on your Spotify for Artists charts and analyze the locations where your music is growing, and also pay close attention to your audience. This information helps with insights on ideal stages and marketing.

2- Define the scale of the tour: first, you need to decide where and for how long you want to tour. Will it be a national or international tour? Will it be a short-term or a longer period tour? Having a clear idea of the tour scale is important to plan the rest of the process.

3- Choose the dates and locations: after defining the tour scale, it's time to choose the dates and locations where you will perform. Consider aspects such as the availability of performance venues, the times of year when venues are most sought after, and your own commitments.

4- Hire an agent or team: depending on the scale of the tour, it can be useful to hire an agent or team to help you organize everything. They can help find performance venues, take care of tour logistics and advertising, and much more.

5- Advertise the tour: it's important that people know that you're going on tour and where it will take place. Use your social media, your website, put your schedule in the description of your Spotify profile, and other advertising methods to promote the tour.

6- Take care of logistics: there are many details to consider when organizing a tour, so only start if it is truly viable.

Big artists use Spotify charts as metrics for conducting tours, and you can also use this powerful tool.