Spotify partnership with nonprofits

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I am currently working with a nonprofit that strongly supports mental health initiatives and treatments. For this, we have a race in West Michigan that raises money for this cause. It also raises awareness that one in five people suffer from mental health, being a marathon relay of five members. Although a great event, this year we've decided to think bigger. We are now also hosting a virtual run so that anyone around the world can support a worthy issue affecting so many people. To unite the virtual and actual races, our nonprofit will be creating a Spotify playlist for all the runners to enjoy together. Is there a way to link this playlist to our virtual run and get it to be on the top discover page? Or some other way of getting the word out to listeners of Spotify to get involved in the virtual race and learn about the mission of this race? Thanks!