Where is the Merch Hub?

[Matt_M]

What happened to the Merch Hub? I wanna buy some stuff. Yes, I know I can click on one artist at a time and see if they have merch. No, I don't want that. I want the hub.

https://pr-newsroom-wp.appspot.com/2023-10-16/shop-find-all-artist-merch-hub-spotify-app-shopify/

Announcement is barely 6 months old.

Simply search “Merch” to find the hub, or head to the Merch tile on the Browse page. Or click here to go directly to the Merch Hub.

Nope – none of those things work for me.

[riktigregnskap]

It appears that the Merch Hub on Spotify should be accessible by searching “Merch” in the Spotify app, heading to the Merch tile on the Browse page, or clicking a direct link. If these options are not working for you, there might be a technical issue. You can try updating the app or checking Spotify's support for assistance. Here is the link to the official announcement for more details: Spotify Merch Hub Announcement.

[1120432185]

None of these currently work, hence OP's post...